MarTrust
Maritime Fintech Platform
Challenge
MarTrust, part of the Marcura Group, provides and digital wallet and financial services to tens of thousands of seafarers worldwide. MarTrust faced a critical deadline, rebuild its core crew account offering from scratch, all within six months. The new solution needed to be more than a replacement. It had to be reimagined as a secure, accessible, and user-friendly experience tailored to the realities of life at sea and the specific needs of Seafarers financial needs, with minimal disruption for both crew and shipping companies.
Outcome
- Delivered a full redesign of the digital wallet experience, including web and mobile apps, a physical card, and onboard user onboarding in under six months.
- 25,000+ Seafarers onboarded to the new platform, with hundreds more joining daily.
- Collaborated with commercial, engineering, and product teams from day one, enabling rapid decision-making and integrated delivery.
- Co-created a new design system (including Figma libraries synced to live code), accelerating implementation and simplifying long-term scalability.
- Introduced biometric login, Apple Pay, Google Pay, and other features that improved both convenience and perceived security, especially critical in remote locations.
- Ran intensive in-person and remote workshops to define the roadmap, product vision, and brand identity, including the our Brand Jam product, a facilitated group session with C-suite leadership to reposition the MarTrust brand and design.
- Drove measurable business impact, including improved crew satisfaction (as seen in rising NPS scores), faster rollout by shipping companies, and reduced operational costs through the shift from cash-based to digital disbursement.
Muhdo Health
DNA & Epigenetic Health App
Challenge
The Muhdo team set out to radically transform how people engage with their DNA and Epigenetics data. They needed to overhaul an outdated app and create a more human-centric experience, breaking down complex health insights into meaningful, actionable recommendations. Our goal was to help them reimagine the customer journey, from purchasing a testing kit, to receiving and understanding results, and to deliver a functional, beautifully designed product.
Outcome
- Unified internal and external teams around a clear product vision focused on simplicity, clarity, and customer empowerment.
- Adopted a customer focused, outcome-driven design and MVP that enabled rapid iteration and decision-making, crucial for the 8-week launch window.
- Developed and validated customer centric ways of presenting DNA and epigenetic data through user testing, ensuring clarity and impact for end users.
- Delivered a fully developed and tested MVP app for iOS and Android within 8 weeks, including a redesigned results experience and a reimagined shopping flow, both of which contributed to improved user satisfaction and increased sales.
Certn
Desktop & Mobile iOS AI Powered Digital Credentials
Challenge
The hypothesis to validate digital ‘credentials’ wallet adoption among B2B and B2C customers (gig economy Uber and Lyft drivers). The digital wallet would keep their documents safe and up to date. For the gig economy workers, they would never miss an opportunity to work. By digitalising and consolidating their credentials, it aimed to prevent document expiry and suspended accounts.
Outcome
- Leadership Alignment: Alignment of Certn's C Suite leadership team to the vision of a digital wallet to serve both gig economy workers B2C and expedite the hiring process for B2B partnerships
- Tangible Prototype: Developed a functional prototype for real customers to validate the viability of a digital wallet as a faster solution for gig economy recruitment incentives and initiatives.
- Insights and Opportunities: Gathered valuable data to identify pain points from existing gig economy workers like Uber drivers to understand what incentives they require to keep their digital credentials up to date via an app.
- B2B Collaboration: The prototype also helped facilitate discussions with Uber Canada, UK & MEA to provide an opportunity for a potential collaboration which would leverage the digital wallet concept to help streamline, speed up and reduce costs per acquisition for their recruitment processes.
Ericsson Emodo
AdTech Omni-channel Marketing Tool
Challenge
The Emodo product team wanted to validate the viability of transforming their DSP platform into a self-service offering. Their goal was to determine the adoption of self-service and validate the coexistence of automation-driven simplification in campaign setup, management, and optimisation.
Outcome
- Team Alignment: Achieved team alignment on a unified vision for the Emodo self-service DSP product.
- New Ways of Working: Implemented new working methodologies and processes within the Emodo team to support the self-service approach.
- Customer Insights and Validation: Gathered valuable insights and feedback from existing customers and potential clients to validate the viability of the new solution.
- Prototype Development: Developed a prototype that encapsulated the perspectives of various Emodo team members and profiles, crystallising the vision to be pursued.
Engel & Völkers
Mobile iOS App Investment Banking Platform
Challenge
E&V Smart Money wanted to redefine the customer experience for their website and gather insights into what a new landing page customer experience might be. The intent was to measure consumption, ease of use, product discoverability, and understand if downloading the app or opening a konto was something customers would be willing to do.
Outcome
- Team Alignment and Product Definition : Achieved team alignment and defined the core fundamentals of the product offering.
- Validated Prototype: Conducted a Product Sprint resulting in a tangible and validated prototype, tested with real users.
- Valuable User Insights: Gathered valuable insights from users, enabling the launch of the most effective version of the website.
- Adoption of New Tools and Ways of Working: Introduced a set of new tools and established new ways of working for the Engel & Völkers team, optimising their website development and customer experience.
Invex ‘Now’
Mobile iOS and Android Smart Banking App
Challenge
IInvex Banco, a small local Mexican Bank, identified a revenue and market share loss to emerging fintechs. Using Design Thinking, they identified a new opportunity in mobile banking. The Design Sprint enabled the team to test a hypothesis that customers would switch from traditional retail banking to a more personalised digital banking experience.
Outcome
- Market and Consumer Understanding: Identified two potential target segments through comprehensive market and consumer research.
- Product Sprint: Conducted two collaborative Sprints, enabling the Invex team to co create and develop a shared vision into an MVP with Product Market Fit.
- Prototype Validation and Target Definition: Developed and tested four mid fidelity prototypes, validating and defining the target market and prioritised features from a business perspective.
- MVP Definition and Roadmap: Defined an MVP and established a clear roadmap based on feedback from real customers.
- Solution Execution: Product design execution through to launch with the assistance of LEAP. ensuring the training and collaboration of design teams to deliver optimal designs through new processes using Design Thinking and Agile.
butter.us
Omni channel Virtual Collaboration Platform
Challenge
The 'Feel the Room' challenge focused on equipping facilitators with 'superpowers' through enhanced functionality. The objective was to replicate in-person workshop experiences in a digital workshop environment, enabling facilitators to establish better connections with their audiences.
Outcome
- Team Alignment and Shared Vision: Achieved team alignment and established a shared vision for the evolving growth of Butter. From 6 key employees to 25.
- Product Roadmap: Defined a clear product roadmap outlining the next steps for Butter's development and improvement for the following 12 months.
- Key Metrics post Sprint from December '20 to March ’21:
Monthly Active Users: Increased 6x
Meetings: Increased 2.5x
Signups: Increased 8x - Great collaboration starts with great facilitation. Acquired by Miro, Butter is now taking that mission to the next level.
Takes Inc.
iOS Mobile App Sports and Social Media (AI and AR)
Challenge
Takes wanted to validate a new social media platform exclusively focused on sports. The objective was to collect data to find product market fit around sporting moments that enabled users to actively create and consume sports-related content.
Outcome
- Product Market Fit: Takes identified an obvious gap in the market of social media and sports. Bootstrapped by the founder, the Design Sprint, strived for product market fit through a tangible prototype through real NFL fans customer data.
- 2022 MVP Defined, Product Roadmap and App Store Ready: The MVP and product vision supported a go to market strategy that helped secure $1M in US funding. Securing the team that would design, build, an App Store ready product within 6 months and be ready for the Super Bowl in Jan 2023 with 1K users.
- 2023: Immersive Experience: Embedded Messaging client, AI and AR filters, multiple sports which include; NFL, NCAA, NBA, WNBA, MLB and Women’s World Cup Super Bowl 2024 and a target of 10K users within 18 months of launch.