MarTrust
Maritime Fintech Platform
Finance & FinTech
Finance & FinTech
The Challenge
MarTrust, part of the Marcura Group, provides and digital wallet and financial services to tens of thousands of seafarers worldwide. MarTrust faced a critical deadline, rebuild its core crew account offering from scratch, all within six months. The new solution needed to be more than a replacement. It had to be reimagined as a secure, accessible, and user-friendly experience tailored to the realities of life at sea and the specific needs of Seafarers financial needs, with minimal disruption for both crew and shipping companies.
Our Approach
The Outcome
- Delivered a full redesign of the digital wallet experience, including web and mobile apps, a physical card, first-time usage, and user onboarding in under six months.
- 25,000+ Seafarers onboarded to the new platform, with hundreds more joining daily.
- Collaborated with commercial, engineering, and product teams from day one, enabling rapid decision-making and integrated delivery.
- Co-created a new design system (including Figma libraries synced to live code), accelerating implementation and simplifying long-term scalability.
- Introduced biometric login, Apple Pay, Google Pay, and other features that improved both convenience and perceived security (especially critical in remote locations)
- Ran intensive in-person and remote workshops to define the roadmap, product vision, and brand identity, including our Brand Jam product and a facilitated group session with C-suite leadership to reposition the MarTrust brand and design.
- Drove measurable business impact, including improved crew satisfaction (as seen in rising NPS scores), faster rollout by shipping companies, and reduced operational costs through the shift from cash-based to digital disbursement.