Accelerate innovation through human-centered design

Your strategy verified—in weeks, not months.

About Betheleap

We help businesses think creatively about their challenges, using tailored methodologies to make kick-ass digital experiences that their customers love.Whether you’re validating a business idea or improving an existing product, we’ll accelerate your route to market so you can start reaping the rewards of rapid innovation.

15%

higher retention rates, boosting customer lifetime value

increase in monthly active users within 3 months

30%

faster development cycle due to better team alignment

1.6m

The MVP helped secure $1.6M in US funding

Welcome to BeTheLeap

We help businesses think creatively about their challenges, using tailored methodologies to make kick-ass digital experiences that their customers love.

Whether you’re validating a business idea or improving an existing product, we’ll accelerate your route to market so you can start reaping the rewards of rapid innovation.

Explore our services

A facilitator presents ideas on a glass board covered with yellow sticky notes to a group in a modern office setting.

+$5m

“In less than four weeks, we began triaging the next wave of UX interventions for testing. The pricing trials delivered a step change in Contribution Profit, with an expected c.$5m incremental annual upside”.

Jenny Millar

Founder of Untapped

Why take the leap with us?

You have the ideas and the ambition, but are you equipped to make real progress, quickly? Many teams get stuck because they’re:

Too close to the problem, struggling to define the real challenge.
Lost in strategy loops, planning but not moving forward.
Unsure what customers really need, missing key insights.

We bring a sharp outside and impartial perspectives with structured problem-solving and fast-moving workshops to change the way you work, for good.

About us

A female workshop participant points at a whiteboard with sticky notes and diagrams while explaining concepts to a male colleague during a collaborative workshop.

Our Services

This isn’t rocket science.
It’s time travel.

From Product Audits to Design Sprints, we accelerate innovation and embed change wherever you are in your product lifecycle.

Discovery with Validation

Uncover the insights you need to bridge the gap to clarity. Our discovery workshops identify root challenges, validate ideas, and remove guesswork—so you can move forward with certainty.

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Strategy & Planning

Define a clear direction. We help teams align stakeholders, prioritise features, and set a winning strategy for growth—turning vision into a concrete plan.

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Human-Centered Design

Test, iterate, and refine. We create exceptional digital product experiences through real customer insights, interactive prototyping, and expert execution.

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Launch Ready & Growth

Your launch isn’t the finish line—it’s just the beginning. We provide post-launch support to help you iterate, scale, and stay ahead in a fast-moving market.

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A group of colleagues collaborating and reviewing ideas on a workshop wall covered with yellow sticky notes.

We specialise in digital innovation, but we're not robots

We feed off togetherness (and chocolate)

Every engagement with your team is a chance for us to learn, create and have fun together. You might even get Sharpie pen on your shirt. There will be highs and there will be lows, but this is what happens when we condense months of work into hours, but the results are always mind blowing.

Why do we do it? We love it. Getting you from ground zero to ground-breaking is what drives us. Clear the calendar, bring your best thinkers and we’ll bring the chocolate.

Explore our case studies

Companies who verified their product roadmaps with human-centered design

Product Audit

Design Sprint

“I didn’t just get a step in a project completed… what I got was a set of folks that would go and change the way we design, change the way we build, and think and test going forward and that is so invaluable to me.”

Damien McKenna

COO | Ericsson Emodo

Watch the testimonial

Brand Jam

CX Design

“We had six months to rebuild the platform our crews rely on to get paid and send money home. BeTheLeap joined immediately, ran a workshop that same week, and worked with us to deliver something better than we’d imagined. Over 25,000 seafarers are now using the new account, with adoption growing daily. We’ve seen higher NPS, stronger engagement from shipping companies, and faster rollouts — all thanks to the speed, flexibility, and clarity BeTheLeap brought.”

Stuart Gregory

CEO | MarTrust

Watch the testimonial

“During the actual sprint, Rob and his team guided us masterfully through the process and ensured that we got the most out of our time with the BeTheLeap crew – all the while keeping the energy high and the process delightful. The final outcome had a massive impact on how we thought about our product at Butter. Some parts were almost ready for implementation, whereas other parts allowed us to have a strong point of departure for the next steps in our product roadmap.“

Jacob Knutzen

Co-Founder & CEO | Butter

FAQs

What makes BeTheLeap different?

One of the things that sets us apart is our onboarding process. Many of our sprints involve department heads with limited availability, so we make every minute count by doing our homework in advance.

We take the time to understand each team member’s perspective, ensuring a smooth onboarding process so when the sprint begins, you hit the ground running.

Do you offer custom workshops?

Yes. We can design and facilitate tailored workshops to fit your specific needs. Just let us know your objectives, and we’ll make it happen – so you can focus on the outcomes, not the logistics.

Do you work with startups or only large companies?

Both. We’ve worked with early-stage teams, scale-ups, and global organisations. The common thread? An unflinching commitment to Human-Centered Design.

Can you help if we’re already mid-project?

Absolutely. Whether you need a course correction or a fresh perspective, we help teams to align, find clarity and move forward – fast.

Accelerate innovation through human-centered design

Welcome to BeTheLeap

Why take the leap with us?

This isn’t rocket science.It’s time travel.

We specialise in digital innovation, but we're not robots

FAQs

This isn’t rocket science.
It’s time travel.